![]() Product storytelling, as you’d expect, involves telling the story of a product – including why the company made it, some of the unique struggles they faced in doing so, and the changes it has made to their customer’s lives.There are two different versions of this, although both are very similar and are often considered interchangeable: Giving a story to go along with it humanises your brand and increases the chances that a potential buyer will relate to your message. In some ways it’s no longer enough to simply sell the benefits and features of your product. That sort of message can also be difficult to trust, since most people in the modern era are bombed with marketing messages everywhere they look. Maybe we should have told a story about that so it would stick in your head….Īfter all, features lists, sales jargon and soulless information can come off a little…robotic, and nobody wants to do business directly with a robot (yet). If you work in marketing or eCommerce, you’re also in the business of product storytelling.ĭid you know that according to Stanford University, stories are 2200% easier to remember than facts and figures? Harley Davidson: Enough With the Flowers What is Product Storytelling?
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